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Empowering Smart Payments Decisions
Driving growth and innovation in a rapidly evolving financial landscape.
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You Didn't Choose Your Billing Stack. It's Time To.
Most subscription businesses inherited their billing setup instead of choosing it deliberately. This final post in our five-part series compares standard PSPs, subscription platforms, and Merchant of Record models for recurring billing infrastructure.
Nick Swihart
Jul 312 min read
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The Rule Was Struck Down. The Enforcement Wasn't.
The FTC Click-to-Cancel rule was vacated in 2025, but ROSCA, the underlying law it was built on, was never touched. Recent enforcement against Uber, Amazon, JustAnswer, and a $60 million Instacart settlement prove obligations remain fully enforceable.
Nick Swihart
Jul 302 min read
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The Right Message Recovers. The Wrong One Costs You.
SMS gets a 98 percent open rate versus 20 to 40 percent for email, but timing matters more than the channel alone. Here is what actually separates a dunning sequence that recovers revenue from one that pushes customers to cancel.
Nick Swihart
Jul 292 min read
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The Highest-ROI Fix For Subscription Churn Isn't A Discount
The single highest-ROI fix for subscription churn is a background service most merchants have never checked is turned on. Account updater services reduce expiry-related involuntary churn by 40 to 60 percent, with zero customer-facing change.
Nick Swihart
Jul 282 min read
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Some Of Your "Cancellations" Were Never Cancellations
Some cancellations were never cancellations at all. Involuntary churn accounts for 20 to 40 percent of total subscription churn, an estimated $129 billion in lost revenue in 2025 alone, and most of it was recoverable.
Nick Swihart
Jul 272 min read
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